Start scaling in Germany now
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Dominate Amazon Germany Before Your Competitors Do

For 7, 8 and 9 figure eCom brands

As an amazon seller you are leaving millions on the table if you’re not selling in Germany – Europe’s most lucrative Amazon marketplace.

Germany is a goldmine for eCommerce and we help international sellers launch, localize, and scale fast in the D-A-CH Region as a growth partner. Request a free potential analysis now.

Start scaling in Germany now
Get 100% free potential analysis

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  • Get full compliance, localization, 
and launch support for the D-A-CH Region.
  • Start selling in Germany 
within a few weeks.
  • Work with a dedicated growth partner 
that does this every single day

Entering the German Amazon Market Isn’t Easy

Amazon.de is the 3rd largest marketplace in the world — yet most international sellers are still leaving it wide open. The truth? Expanding into Germany can either be a goldmine or a nightmare, depending on how fast — and how well — you move.
Here’s what’s holding most brands back… and costing them millions.

Language & Cultural Barriers

Direct translations tank rankings and kill conversions. German buyers spot sloppy listings instantly — and trust drops to zero. Poor localization hands your competitors the sale. Every day your listings stay unoptimized is another day you lose market share.

Amazon SEO for the DE Market

The keywords, ranking factors, and buyer behavior in Germany are completely different from the US or UK. Without DE-specific SEO, you’re invisible. Competitors who localize properly will own the top spots — and stay there.

Tax & Compliance Maze

German VAT, invoicing rules, and packaging regulations aren’t optional — and mistakes are expensive. One compliance slip can mean account suspensions, fines, or even a full market exit.

Logistics & Customer Expectations

German buyers expect fast, precise, and reliable delivery — with local returns. Slow shipping or poor returns handling will get you buried in bad reviews… and once that happens, recovery is almost impossible.

Bureaucracy & Market Entry Delays

Paperwork, registrations, and approvals can drag for months if you go in blind. Every week you’re stuck in setup mode is another week your competitors are taking your future customers.

Underestimating the Competition

Germany is not “just another Amazon market.” Sellers who dominate here play a different, highly localized game. Without a DE-specific growth strategy, you’ll burn ad spend and watch local sellers outmaneuver you.

Language & Cultural Barriers

Direct translations tank rankings and kill conversions. German buyers spot sloppy listings instantly — and trust drops to zero. Poor localization hands your competitors the sale. Every day your listings stay unoptimized is another day you lose market share.

Amazon SEO for the DE Market

The keywords, ranking factors, and buyer behavior in Germany are completely different from the US or UK. Without DE-specific SEO, you’re invisible. Competitors who localize properly will own the top spots — and stay there.

Tax & Compliance Maze

German VAT, invoicing rules, and packaging regulations aren’t optional — and mistakes are expensive. One compliance slip can mean account suspensions, fines, or even a full market exit.

Logistics & Customer Expectations

German buyers expect fast, precise, and reliable delivery — with local returns. Slow shipping or poor returns handling will get you buried in bad reviews… and once that happens, recovery is almost impossible.

Bureaucracy & Marketing Entry Delays

Paperwork, registrations, and approvals can drag for months if you go in blind. Every week you’re stuck in setup mode is another week your competitors are taking your future customers.

Underestimating the Competition

Germany is not “just another Amazon market.” Sellers who dominate here play a different, highly localized game. Without a DE-specific growth strategy, you’ll burn ad spend and watch local sellers outmaneuver you.

Dominate Amazon Germany Without Lifting a Finger

We handle everything — compliance, launch, growth — so you can capture Germany’s buyers before your competitors even notice.

Turnkey Market Entry

From legal compliance to fully localized listings, we take your brand from “never sold in Germany” to ranking and converting on Amazon.de — in weeks, not months.

Aggressive Growth Execution

We combine market-specific SEO, advertising, and conversion optimization to get you sales fast — while positioning your brand for long-term dominance in the D-A-CH region.

Ongoing Management & Scaling

Once you’re in, we don’t just leave you there. We monitor, optimize, and scale your presence so you’re always ahead of competitors and never lose momentum.

Ready to Own Amazon Germany Before Your Competitor Does?

Start scaling in Germany now
Get 100% free potential analysis

Why Amazon Germany Should Be Your Next Market

Germany is Amazon’s most lucrative marketplace in Europe — and still full of untapped potential. 
With over €39.6 billion in sales, high buyer trust, and less saturated competition,
it’s the next big revenue lever for sellers who move fast.

Amazon Germany = 
#1 in Europe

  • €39.6 billion turnover in 2023 (Amazon.de)
  • Bigger than Amazon UK, France, Italy & Spain combined
  • 3rd largest Amazon marketplace in the world
  • Only behind Amazon.com (US) and Amazon.co.jp (Japan)

German 
Buying Power

  • Over 83 million consumers
  • High trust in Amazon → 50% of all product searches in Germany start on Amazon
  • One of the highest average order values in Europe
  • B2C eCommerce market size: €110+ billion annually (Germany alone)

Growth 
Opportunity

  • Despite size, market still underexploited by foreign sellers
  • Many sellers fear bureaucracy, VAT, and language barriers — meaning less competition if you’re early
  • Localization is still rare, giving you a ranking edge with the right strategy

39.6b €

Amazon.de

30.1b €

Amazon.co.uk

51b €

Amazon.co.jp

438b €

Amazon.com (USA)

Ready to Own Amazon Germany Before Your Competitor Does?

Start scaling in Germany now
Get 100% free potential analysis

We Make Germany Simple

We’re not a „consulting agency.“ We’re your aggressive market-entry task force.
From legal compliance to listings that rank and convert, we handle it all:

  • German VAT registration & tax compliance
  • Localized keyword-optimized listings
  • Amazon SEO & PPC tailored for the DE market
  • Warehousing, shipping, and customer support
  • Real-time growth tracking and analytics

Your brand. In front of 83 million German-speaking buyers. Fast.

Ready to Own Amazon Germany Before Your Competitor Does?

Start scaling in Germany now
Get 100% free potential analysis

Start your brand's GROWTH on Amazon with our expert approach and process 
as an Amazon Growth Partner

For Amazon Sellers: Free Growth Analysis with Market Potential, Risk Assessment & Expansion Plan

1. Understand

Your brand: where else you are selling, your competitors, each marketplace and the opportunity.

2. Strategize

Collaborate and develop an omni-channel approach with SEO, image / A+, advertising plan to drive incremental sales while maintaining profitability

3. Execute

Let our team excuse the strategy we have proposed and we have both agreed on.

4. Report

We have weekly calls to review the execution of plans which include reporting and analytics. We ensure you always have full transparency.

Talk to our Team Today!

Learn about Your Missed Growth Opportunities on Amazon!

The Team That Puts Your Brand on Top of Amazon.de

We’re a dedicated team of Amazon Germany specialists who live and breathe the D-A-CH market. From compliance to conversion, we handle every step so you can launch fast, sell big, and stay ahead of competitors. While others hesitate, our clients take the top spots — and keep them.

Jonas Strambach

Co-Founder

Jonas is a marketing and sales specialist who has helped numerous international brands successfully expand into Germany. He also runs one of Germany’s leading performance marketing agencies, leading a team of 15 experts dedicated to driving growth and market dominance.

Thomas Stübinger

Co-Founder

Thomas Stübinger is the CEO and founder of Amalock, a leading boutique agency specializing in helping brands scale their Amazon business in Germany. He is the strategic brain behind the operation, with deep expertise in Amazon, taxes, PPC, and sustainable growth strategies.

Johannes Kaunzner

Co-Founder

Johannes Kaunzner founded one of the largest Amazon agencies and successfully exited the business a few years ago. As a co-founder, he brings extensive Amazon expertise and a proven track record in building and scaling brands in the German market.

Trusted by 100+ International Sellers
Who Now Own the German Market

From 5-figure hustlers to 8-figure brands, we’ve helped them:

  • Triple monthly revenue
  • Sell out within 
4 weeks
  • Stop wasting time 
trying to do it alone

Alexei

Amazon Seller, US

“We were stuck trying to ‘figure out Germany.’ SellInGermany had us selling in 21 days. Game-changer.”

David

Amazon Seller, US

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Alison

Amazon Seller, US

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Robert

Amazon Seller, US

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Mark

Amazon Seller, US

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Maria

Amazon Seller, US

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Alexei

Amazon Seller, US

“We were stuck trying to ‘figure out Germany.’ SellInGermany had us selling in 21 days. Game-changer.”

David

Amazon Seller, US

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Alison

Amazon Seller, US

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Robert

Amazon Seller, US

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Mark

Amazon Seller, US

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Maria

Amazon Seller, US

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Ready to Own Amazon Germany Before Your Competitor Does?

Start scaling in Germany now
Get 100% free potential analysis

What You Need to Know 

Before You Expand To Germany

Got questions about selling on Amazon Germany? You’re not alone. We’ve helped dozens of international brands navigate compliance, localization, and market entry — and we know exactly where most sellers get stuck. Here are the answers to the most common questions we hear before turning brands into German market leaders.
01Do I need a German company to sell on Amazon.de?
No — not when you work with us. We’ve built a plug-and-play system that handles VAT registration, compliance, invoicing, and filings so you can start selling in Germany without setting up a local entity.
Our streamlined process gets most brands live on Amazon.de within 4–6 weeks. While others spend months figuring it out, you’ll already be ranking, selling, and gaining market share.
Not exactly. The German market has unique buyer behavior, keywords, regulations, and cultural nuances. We adapt and localize your strategy so it actually works here — giving you a competitive edge from day one.
Perfect — you already have a proven product. We’ll replicate and localize your success in Germany, ensuring compliance, market fit, and an optimized launch so you can scale fast without the trial-and-error.
Amazon.de is Europe’s most profitable marketplace, yet still underexploited by international sellers. Every month you wait, competitors secure rankings and customer loyalty — making it harder and more expensive to catch up later.

Ready to Own Amazon Germany 
Before Your Competitor Does?

Let’s cut to the chase. You’ve got the product. The demand is there. But while others overthink, you can overtake. Every hour you wait is another sale lost to a slower competitor who got in earlier. The German market won’t wait for you — but we will. For now.

  • Get full compliance, localization, and launch support
  • Start selling in Germany within 4-6 weeks
  • Work with a dedicated team that does this every single day
Start scaling in Germany now
Get 100% free potential analysis
Start scaling in Germany now
Get 100% free potential analysis